Doing Well by Creating Economic Value through Social Values among Craft Beer Breweries: A Case Study in Responsible Innovation and Growth

Social values are key to the sustainability of organizations. Drawing on value-based research, stakeholder theory, and corporate social responsibility this paper builds a case study interplay between values, innovation, economic growth. The craft beer industry is fast-growing with potential emphasis built small-scale production localism. We examine how breweries attempt resolve tensions derived from pursuing simultaneously. As continue grow, owners face decisions scale growth, which may undermine value-driven close ties local community. Findings six breweries, operating in Northern New England, USA, suggest complex managerial dilemma involving (a) small-batch innovation for niche mass (b) responsible balancing authenticity geographical expansion, (c) independent business partnering. further unpacked that operated at non-local levels.